It's not all

About Me

Great work can only come from smart, strong and collaborative teams which is why my passion is building teams and stoking the fire of creatives who love to ask “how can I make this better?” 

 

As a senior creative I have led teams to create on brand, strategic communications that resonate with the target, build brand loyalty and create brand value, move product or answer whatever question is on the brief… and of course bring solutions before there is a brief. 

 

My work spans retail, digital, social, print, video, shopper, catalog, event and more. I’ve worked both in-house and agency side for brands including; Target, Johnson & Johnson, Procter & Gamble, FLOR, Mazola, ScotchBlue Painter’s Tape, Captain Morgan, Crown Royal, Therma-Tru Doors and Littmann Stethoscopes.

 

I’m powered by coffee and the fear of boredom.

My Real Resume Approved by Kristen Bell

Chewing Gum Mogul

Seventh and Eighth Grade

As an early entrepreneur I was selling chewing gum in between class bells. With a 150% mark up I was pulling in between $5 and $20 per week. Unfortunately I squandered my fortune on candy and Mad Magazines. 

Award-Winning Photographer

Summer of 1987

Won an award for best photo of the week in the Camp Woodward photography class. With a tough field of five young teens I was seen as a standout.

Runner Up

Winter of 91/92

Made the last call for the first season of Real World. They were so cheap then that I had to drive from Cincinnati to NYC in a snow storm. The experience was great. I later found out I was up for the part that Julie got. She was cuter than me and agreed to meet her estranged father for the show. I didn’t agree to the same. All in all I’m glad I didn’t make it.

Photographer

Sometime
in 1997

I shot for Raygun magazine. If you remember Raygun you know they were awesome. I met with them on a trip to LA in which I crashed my rental car on the way back. Crashed it right into a vintage car... Luckily they had a metal bumper and were unharmed... My hood was not looking good.

And I didn't get insurance because my mom said that my car insurance would cover anything, but I had to throw down $500 for the deductible... That sucked when my yearly income was about $1500.

But I got a job out of it. I shot Jim O'Rourke for an inside spread. Truly a great and fun shoot. And I was offered $50 to shoot it. However my buddy who wrote for them occasionally said I'd never get paid... And I spent probably around $80 on film and processing... So all in all I was down $580 for that shot.

Well worth it as shooting for Raygun was one of my goals as a photographer.

Faux-Hawk Guy

November 2006

Dr Maya Angelou complimented me on my hair. She said she liked it. It was a nice little faux-hawk. Ironically I was told just a couple weeks before that my hair “is a little unprofessional but it’s your thing”. 

 

For what it’s worth Maya Angelou is one of the most amazing people you can hang with for a day. We spent the day at her house and the whole photo and video crew left walking on air.

Came Full Circle

January 2007

I spent a week at the Target Chalet at the 2007 Winter X-Games. My official reason to be there was to take photos for the internal Target Magazine. It was there that I met Gary Ream. 

Gary was/is the owner of Camp Woodward... Remember them from my photo award? We chatted and I told him that without the photo class I may have never been a photographer. And without being a photographer I may have never become a designer. And had I not been a designer I would probably not be having that conversation with him. It was pretty cool.

 

Also cool was getting a massage 20 feet away from Mat Hoffman. Growing up he was one of my favorite freestyle BMX riders. We hung most of the week. It was truly a great experience.

Joy Rider

April 2007

I got to ride Mat Hoffman’s bike. On a second photo shoot I found myself in Mat’s hometown in Oklahoma. I got to ride one of his bikes in a bike park he built. Technically life could get cooler than that but not by much.

Catalyst

Sometime
in 2008

I was working on concepts for a newspaper ad for breast cancer awareness for Target with my copywriter Adam Reynolds. We had a concept that had an ad running through the whole paper from the front page to the back. We pitched it to many newspapers and none would allow an ad on the front page. 

 

Months later our CMO, Michael Francis, spoke to the Newspaper Association of America and relayed the story of our trying to get the ad buy. He mentioned that papers should be open to change, especially for unique concepts. 

 

In 2009 the New York Times started putting ads on the front page. We like to think we had a lot to do with that... 

Dad

January 2010

Labor was a collaborative process but during labor I was responsible for playlist among other things. I was complimented on my addition of “Push it” by Salt-N-Pepa. Also ran a dad blog called Smonk You but started that about nine months earlier. 

Lexographer

June 2011

Had my first word accepted into the Urban Dictionary. The word is gobot poor which refers to a kid who grew up playing with Gobots instead of Transformers because he/she was not as rich as others.

Jacket 

September 2011

I had a Moosejaw soft shell jacket named after me. Called the Kenny Friedman Softshell Jacket. It came about when they were holding a Humans of Influence promotion and were asking folks why they thought they should have a piece of clothing named for them.

I wrote up a little letter and posted it on my blog... Bam, a long 10 months later I had the jacket and people were able to buy and wear me.

Internationally Recognized Filmmaker

July 2013

I had my six seconds of fame (and then later a few more six seconds) when one of my Vine videos was featured on a Mashable Vine Challenge. Scroll down a little to see two of Jesse LeDoux's Critter Splitter dogs falling in love. The challenge was special connections and I made this one the day DOMA was struck down to celebrate.

Job Getter

March 2014

I got a job not entirely because of this resume, I've done some good stuff, but it was a factor in showing my voice, creativity and who I am. So I'll say that's a win for this resume.

Boomerang

August 2017

Sometimes you gotta go on a journey to figure out you belong where you started. Got a job at the agency my career started, Upshot. 

Haberdasher

January 2020

Launched FPO Goods, a tee shirt and clothing line that celebrates individuality by creating one of a kind letterpress tees (and probably some other stuff in the future. 

© 2019 Kenny Friedman