Fashion By George
Walmart Canada was relaunching a clothing brand called Fashion by George. We wanted to create a really simple and usable site that would allow customers to see the details and almost feel the materials of the clothing and entice them to go to the store to buy. This site invited customers to explore the collection and then drove them to stores as the collection was not sold online.
my involvement: site UI, concept, design and UX
creative direction: Jim Wortley
copy: Jess Willis, Amy Leung
design: Mason Little
flash development: Dennis Lahayhtml development: Jeff Needham