FLOR Website Redesign

With our brand refresh we saw it as a natural time to refresh our website that was on an old version of Magento. Working with Possible we rethought the user experience to reflect our product offering with a focus on customization. We also created a page to allow our customers to dive deeper into the stories we were telling in our By Design campaign. 


site design and app


FLOR (in-house)

my involvement: concept, creative direction and UX
design, concept and UX: Ryan Ullery

content strategy and UX: Erin Johnson 


Rug Design App

The magic of FLOR is the ability to create your own custom rug. To make it easy we created an app both on the go and in our in-store environment. 

© 2019 Kenny Friedman