The Home Depot Housewares Test
The Home Depot came to our client and asked them to lead up a test explore what a housewares section at The Home Depot would look like, be called and what marketing would support the effort. We used common DIY terms that worked in the kitchen space to show that these products belonged at the store.
Branding, in-store and digital
my involvement: creative direction and copy
creative direction: Brock Montgomery and copy (too)
design: Steve Salgado