Johnson & Johnson Shopper

Various key visuals for Johnson & Johnson shopper programs. 

Elements

Shopper Key Visuals

Client

Johnson & Johnson 

Listerine 

The Ask: to create a shopper program and visual that quickly illustrates that Listerine kills germs and pairing that with straight-forward product benefit messaging. 

my involvement: creative direction
art direction: Alyssa Gauger, Madison Asher

copy: Dave Woods

Aveeno 

The ask: to create a shopper program and visual that focuses on Aveeno's connection of science and nature, while allowing for secondary communication about features and benefits.

my involvement: creative direction
art direction: Alyssa Gauger, Madison Asher

copy: Dave Woods

Neutrogena and
Clean &Clear

The ask: to create a shopper program and visual targeting Gen Z and connect it to an offer that is relevant for the audience. Retailer specific offers varied but were grounded in music. 

my involvement: creative direction
art direction: Alyssa Gauger, Madison Asher

copy: Dave Woods

Healthy New Year

The ask: to create a shopper program and visual to promote their $10 offer. We created this graphic approach to allow for changes in product as well as props and to have a cohesive look we could continue to use on J&J master brand work. 

my involvement: creative direction
art direction: Alyssa Gauger, Madison Asher

copy: Dave Woods

Neutrogena Skin Health

The ask: to create a shopper program and visual for Walgreens that focuses on the science behind Neutrogena and Aveeno. Plus offer the shopper feature and benefits so they know these products are the best choice, backed by science. 

my involvement: creative direction
art direction: Alyssa Gauger, Madison Asher

copy: Dave Woods

© 2019 Kenny Friedman