Karo Syrup Print and Social

in 2018 we had an opportunity to refresh the Karo Syrup print ad look and messaging. The previous campaign, Season of Sweetness, focused on holiday occasions but we wanted to open the baking opportunities up to any time of year. We moved to Moments Made Sweet and brought in imagery that focused on food while adding hand down elements to speak the process of home baking.  


Print, social


Karo Syrup

my involvement: creative direction
art direction: Luiza Albrecht

copy: Tony Banasiak and Dave Woods

design: Hannah Lesko

Pi day 

Pecan pie isn't just for thanksgiving so when PI day came along we saw an opportunity to step into the conversation. We took the classic pairing of math and pie to engage our fans on social. 

© 2019 Kenny Friedman