Karo Syrup Print and Social
in 2018 we had an opportunity to refresh the Karo Syrup print ad look and messaging. The previous campaign, Season of Sweetness, focused on holiday occasions but we wanted to open the baking opportunities up to any time of year. We moved to Moments Made Sweet and brought in imagery that focused on food while adding hand down elements to speak the process of home baking.
my involvement: creative direction
art direction: Luiza Albrecht
copy: Tony Banasiak and Dave Woods
design: Hannah Lesko
Pecan pie isn't just for thanksgiving so when PI day came along we saw an opportunity to step into the conversation. We took the classic pairing of math and pie to engage our fans on social.