Turkey Frying

Mazola wants a seat at your Thanksgiving table, so in 2018 we created a test and learn geared toward fried turkey fans to show that the high smoke point has everything they expect from peanut oil but at a better price point. 

In 2019 we went bigger. We teamed up with NASCAR racer Ryan Newman and Chef Manny, of Food Network fame, to tell a deeper story of why you need Mazola for the best tasting fried turkey. As part of the partnership with Ryan Newman we were able to offer a sweepstakes for a day at the sponsored race. 

To get fried turkey fans to switch from peanut oil to Mazola we leveraged Chef Manny's cooking and safety knowledge (he's a fire fighter) to teach people not only the taste benefits of frying but the how-tos as well. 

Time on the site was over 3.5 minutes, which was 10X the time spent on the Mazola.com brand site.

Elements

Video, digital

Client

Mazola Corn Oil

my involvement: creative direction

design, UX and acd: Hanna Lesko

design and UX: Madison Asher

© 2019 Kenny Friedman