Patak's Site Redesign

This site was part of our brand refresh project for Patak's. The old site didn't tell their story well visually or in copy. In addition the user experience wasn't allowing customers to quickly find the information they needed about the brand. 

During this redesign we worked with photographer Jeff Kauck to establish a photo story telling style that was more ownable to the brand. Each image is meant to tell a story and feel like a moment in time in which humanity is implied by through thoughtful imperfections (e.g. crumbs, imperfect napkin folds and dirty spoons on a table). 


Web design, Photo direction


Patak's US

my involvement: creative direction
design: Maddy Higgins

copy: Landon Dinnin

photography: Jeff Kauck

© 2019 Kenny Friedman