ScotchBlue Exterior Launch

We created this campaign to launch ScotchBlue™ Painter's Tape for Exterior Surfaces into select professional markets. From in-store print materials to informational retailer videos to trade show support and more we helped this awesome tape stand out. Shot in Minneapolis in the winter in-studio we got these elements out super quickly from concept to launch.

Not only did we create these elements but we created the creative positioning, style guidelines and tagline for this product launch.


Video, in-store, print



my involvement: concept and creative direction
associate creative director: Mark Wedlund
designer: Matt MacKenzie

photography: Gamut One

film and video: Wide Angle and Nick Kesler

© 2019 Kenny Friedman