TALKSPACE
Elements
TV, social and digital
Industry
Mental Health
In 2021 Talkspace came to us to increase brand awareness and change brand perception while lowering cost of new user acquisition by elevating the powerful relationship Talkspace therapists have with their members.
We were tasked with creating one :30 and two :15s but when Talkspace saw the powerful stories we were able to tell they bought three :30s and three :15s.
THE TEAM
my involvement: VP Group Creative Director
my partner: Corbett Trubey
CD writer: Amanda Hanig
ACD copy: Ben Stein
ACD art: Simin Lim
SVP creative: Jody Friedericks
producer: Charlotte Li
agency producer: Michael Angelos
SVP producer: Jared Christensen
VP creative operations: Matt LeBoeuf
agency producer: Eric Edmonds
director: Brandon Kapelow
editor: Kauai Moliterno
composer: Simone Benyacar
PAID SOCIAL
In addition to our TV campaign we created and optimized hundreds of social ads to help grow their brand awareness while lowering cost of acquiring new customers. We also wanted to separate them from their competitors as in their category there's a huge sea of sameness. Below are some of the top performers.
THE TEAM
my involvement: VP Creative Director
my partner: Corbett Trubey
ACD art: Simin Lim
art: Summer Snyder
ACD copy: Ben Stein
copy: Nicolas Perez-Molina, Tava Chunn
producer: Charlotte Li
SVP creative: Jody Friedericks