Where Home Begins Brand Campaign

Therma-Tru was looking to refresh their brand with a new overarching brand campaign to be used across B2C and B2B communications.

Where Home Begins tells the story that a house is not a home until you put a Therma-Tru door on it because a Therma-Tru door creates the feeling of security, personality, and pride.


This new positioning is currently being rolled out and this page represents the overall Where Home Begins platform and photo library direction. 


Brand Campaign, Photo Library, Print and Collateral



Where Home Begins

A house is a residence, but a house that’s made with pride is truly a home. And while every house starts at the door, every home starts with a Therma-Tru door system. When you give a home Therma-Tru’s outstanding design and durable finish, a home gets a lasting personality and a family gets a picture-perfect backdrop for their memories. When you give a family the reliability of Therma-Tru’s complete system, you provide the strength and security that makes every homeowner feel safe and sound. A Therma-Tru door is where you bring innovation and quality together to help every family feel perfectly at home.  

Photo Library

my involvement: creative direction
copy: Calline Cronin and Caroline Merten

art direction: Alyssa Gauger and Lauren Ingram

photography: Bob Coscarelli

© 2019 Kenny Friedman